The MTA team engaged with Clark Communications to create a new website, as an ever-evolving information hub for the public as the Red Line project moves into different phases. New branding needed to be integrated into the website. Both an English and Spanish site were required to reach the public audience in the Baltimore location.
The MTA team and Clark team planned the website together collaboratively. We worked together to tell the best story about Red Line for the public. During a series of working sessions, we identified how that can be organized into pages and structure the pages according to content priorities. As phases of the project progress, we work together to ensure the content is updated.
The Clark team is a strategic partner, understanding project goals and client mission, and provides tech and messaging recommendations as well as executes all content, maintenance, and new functionality deployment.
The Red Line website itself is powered by WordPress and Clark’s custom theme and tailored CMS. The English/Spanish site uses a multisite system to run both sites in parallel with a focus on intentional translations, powered by an on-brand glossary.
Red Line Baltimore’s robust website is our most strategic site yet with a heavy focus on communications and outreach, as well as looking at past materials for this long-running project. The site is also a repository for project documents and external links for additional public engagement. This includes:
