Safety Day is a one-day event to bring the community together to learn more about traffic safety in a fun, festival environment. The event is appropriate for all ages but targeted to younger children and their families.
This event was planned with the help of Montgomery County’s Vision Zero Youth Ambassadors (VZYA). The program’s goal is to equip young adults to be the next generation of traffic safety leaders in their community. County high school students learn about traffic safety and the importance of roadway design, law enforcement, and education through hands-on projects that bring awareness to safety needs in communities across Montgomery County.
Safety Day was first planned in 2020 as a community event to convene resources and partners to share information and demonstrations that promote pedestrian, bike, and traffic safety.
Since this was the first time for an event of this scale, it needed a unique brand that conveyed a family-friendly safety event. Working with the client, we designed a logo leveraging designs from common street signs and using common symbols in place of letters to demonstrate what this event would look like. Additionally, the client uses a zebra character, named Zeal, to help share important safety messages to younger children. Zeal was instrumental in the additional marketing collateral that was developed for a variety of channels.
As with any first-time event, getting the word out was key. We created a landing page with information about the event, logistics, and acknowledged partners. Linking to or directing visitors from print channels via QR codes, we were able to connect potential attendees’ attention and share more information about the event. Working with key county partners and leveraging their networks also helped amplify the message. Creating the flyer and social graphics in English and Spanish provided an additional opportunity to spread awareness of the event.
4-page Microsite
Four landing pages connected by a navigation menu was designed and created. These pages provided comprehensive information to the public about the event.
• Main introductory Page
• About the event Page
• How to get to the event Page
• Event vendors page
The result was a one-day outdoor festival event with 70+ vendors and partners attracting more than 2,000 attendees.
