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What is accessibility?

Accessibility is about making sure everyone can read and understand the information you’re sharing, including people with disabilities. While it’s often discussed in the context of websites or digital tools, it’s just as important for printed materials. In print, accessibility means making thoughtful choices so that people with visual, cognitive, or physical challenges can engage with your content. This might involve using easy-to-read fonts, simple layouts, strong contrast (especially for those with low vision or color blindness), and language that is clear and intentional. The goal is to create materials that are easy to read, understandable, and useful for as many people as possible, regardless of their abilities.

Here are a few ways to make your print materials more accessible:

1. Make text easy to read: Good typography and layout choices make a big difference

• Pick legible fonts: Sans serif fonts like Helvetica or Verdana are clean and easier to read.
• Use a readable font size: Larger text is helpful, especially for readers with visual impairments. It is recommended to use a minimum font size of 12 points (12pt) for body text.

• Stick to left alignment: This creates a consistent reading flow and makes scanning easier.
• Space it out: Adequate line spacing prevents the text from feeling crowded.
• Break up the content: Short paragraphs, bullet points, and clear headings help readers find information more easily.

2. Choose the right paper: The physical qualities of your materials matter as well

• Go with off-white, matte paper. Bright white or glossy finishes can cause glare and strain the eyes.
• Use heavier paper for double-sided prints to prevent text from showing through the page and improve legibility.

3. Use graphics to enhance understanding: Visual elements can support your message when used effectively

• Simple icons or images can clarify your message without overwhelming the layout.
• Avoid placing text over images. This can make reading difficult, especially for people with low vision.

4. Choose colors that improve readability: Color choices impact how people interact with your materials

• Prioritize high contrast. Dark text on a light background is usually the easiest to read.
• Double-check color combinations with tools like contrast checkers. This will help ensure your colors meet accessibility standards.
• Consider color blindness. Avoid relying on color alone to convey meaning. Use patterns, labels, or icons for added clarity.

Making your print materials accessible isn’t just a design consideration. It’s a meaningful way to ensure your message connects with more people. A few small choices can make a big difference.

Let’s get started!