Google Analytics is migrating!

BY Mark Rayman

Google Analytics 4 (GA4) is Google’s next-generation measurement platform and is replacing Universal Analytics (UA).
Beginning on July 1, 2023, Google Analytics properties will stop processing data. To ensure continued website tracking, Google will create a new GA4 property on your behalf. This new GA4 plugin will automatically connect with the corresponding old plugin, including equivalent basic features, such as goals and Google Ad links—but beware, new features might not line up exactly as you want them to!

Make sure your analytics are tailored to your needs
For the best quality setup and the most historical data and insights, we strongly recommend that you migrate your UA property to GA4 now, before one is automatically configured for you. If you do nothing, a new GA4 property will automatically be created for you, and your old configurations will be copied over based on automated assumptions by the system. Google began this automatic process in March 2023. Note: not all UA configurations have an obvious GA4 counterpart, and the automated process might not make the same choices as you would. And this is where we can help you! Get in touch with us to help you make sure your Google Analytics set up is properly translated to the new system.

If you’ve already created a Google Analytics 4 property
If you’ve already started to migrate your website to the new GA4 system, you’re in good shape! Make sure you complete the migration of your site tags, goals, audiences, Google Ads links, and/or goals and audiences used in Google Ads by early 2023. Google’s automated service will do the rest. And If you don’t want any automatic changes made to your GA4 property, make sure you opt out or get in touch with us, so we can make sure you are ready for the update!

Learn more about these updates here.

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