Peach Fuzz: Pantone’s 2024 Color of the Year
BY The Clark Communications Team
What does the Clark Communications team think of the 2024 Color of the Year, Peach Fuzz?
For creatives all over the country, the Pantone Color of the Year can set the tone for their projects, becoming a theme frequently seen over the course of the year. From graphic design, clothing, interiors, and even food, the creative world often jumps at the chance to incorporate Pantone’s chosen hue into their products and projects (?) as a way to be on-trend and show solidarity with the brand. But sometimes, not all creatives agree.
I am not a fan of peach. The color or the flavor. However, I can see how it can provide a warmth that provides different layers.
This color immediately takes me back to the early 90s when my grandmother moved in with our family and insisted on this exact shade of peach for her bathroom walls. It was a color that was so foreign to our white-walled home and felt so new and trendy. With the looks of the 90’s back in style, I can see how this would be voted the color of 2024—whether I like it or not! As for wardrobe, I’ll stick to Viva Magenta.
Young Gen X and Millennials must be getting nostalgic for the 90s. This color was popular in home decor and fashion. One of my sisters wore this color to her prom. With Magenta ushering in the Barbie movie in 2023, what will the big blockbuster be in 2024?
To me this color is a soft blanket, greeting cards, or my grandmother’s house. Fine things but lacking in excitement. While all colors have their uses I just don’t see needing fuzzy peach in any of my current or upcoming projects. I suppose it was chosen as an antithesis of the chaotic world we find ourselves in.
I’m not a fan of this year’s Pantone color. I can picture it working in very small amounts, complementing bolder colors, but not for everyday use. The pastel tone feels out of touch with what’s going on in the world and doesn’t inspire any meaningful feelings. I wouldn’t want to see it taking over in fashion or interior design either.
I actually like the Peach Fuzz color. It makes me think of summer haze and hanging out in my yard as a teen (or maybe it was the skin tone of Barbie/Cabbage Patch kids?). Normally I’m more of a “cool” color person than warm, but I agree the color evokes nostalgia, warmth, and kindness. I think it would be better used as an accent rather than a dominant color in a color scheme.
The name Peach Fuzz makes me chuckle. I immediately thought of actual peach fuzz. Aesthetically, I quite like the color, but I think design-wise it may come with some challenges in regards to contrast if used by itself. In 2023, many of our clients started on the journey of updating their websites/graphics to more ADA-compliant. So it might be a color that works better as an accent paired with a deeper color for better contrast.
I’m not sure this will have universal appeal. It really depends on the application for the color. While this is a calming hue, I see this as a secondary/complementary color and not as a primary/main color.
I think it’s interesting that the color is being marketed as “warm and fuzzy”. Personally, the color doesn’t invoke those feelings and seems dated. I can understand how it may stir up nostalgia for some which would add to the level of comfort that it brings. I immediately think of a flowery perfume smell. I do appreciate the message of sharing and togetherness, however I don’t think this color is a great representation of that.
It’s a warm, inviting shade that strikes a balance between playful and sophisticated. Its warm undertones can evoke feelings of comfort and even optimism, which might resonate well with audiences, especially if you’re targeting markets that appreciate a touch of gentleness and warmth in branding. Considering the context of recent years, where people have been seeking comfort and positivity, Peach Fuzz could be seen as a timely choice. It’s bright enough to catch attention, yet soft enough not to overwhelm.
The color is not too bright, not too dull… just… peachy. I like it but consider it more of a secondary or background color vs. a color in the lead. It has a calming, soothing tone. A color that can make you relax? I think we all could use that right about now. So, here’s to peach! You may be fruity and somewhat muted, but you’re still a peach in our book.
At first glance, Peach Fuzz appears to be a throwback to the bright pastel palettes of the 80’s and 90’s. As the saying goes, “Everything old is new again.” But at a closer look, it’s a warm and inviting shade that combines an updated elegance with a comforting nostalgia. I think Peach Fuzz is peachy keen!
I love peaches! The color, the fruit, the scent and even the fact that it is fuzzy. That might explain why I planted a peach tree last year. Now, it isn’t a color I can wear but Peach Fuzz dominates my daughters wardrobe and decor in her room. I’m a fan!